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Display for Pay Destinations at Your Garden Center
Creating a endcap or store within a store is a great way to sell more plants!
All of us at Prides Corner are excited that you are interested in creating Display for Pay destination displays at your Garden Center! These Display for Pay destinations been proven to get the biggest bang for your space by increasing sales. They make it easy for you to show off programs that your customers want, they make it easy for them to shop and they make it easy for your busy staff to sell.
Our goal is to provide you with all the information you need to make your Display for Pay destination prominent, easy to set up, easy to service and easy for you to reach your sales goal and collect your check at the end of the selling season. As with all great things, the devil is in the details. Here are some great tips to help make your life easier and to help reach your sales goal.
- Designate someone on your staff as your Display Captain. This will put someone in charge of each display and make your life easier. They can keep the display looking great on a daily basis and help keep you informed when you need more plants for the display.
- Use the expertise of your PCF sales team. Your PCF team is well versed in setting up displays that sell and they are happy to be on the ground to talk to you and your Display Captain about the best ways to set up effective displays. Further, Prides Corner will be producing a video that will explain setting up displays as well.
- Don't forget the Point of Purchase materials. Prides Corner will be providing you a package of POP materials for all the Display for Pay destinations. This POP is crucial to further focus customers on the program display and to project the feeling that the display is talking to them making it easier for them to buy!
- Take the image of your Display for Pay display right after your initial set up. It is the perfect time to take this image since your display will be at its most awesome. It is also when you will have the most time to take your image. Send it to your Prides team as soon as you take it and we will have it to ensure you receive the check you deserve at the end of the selling season.
- Keep your display full of plants. That seems simple but it can be hard in the heat of spring; and, it is hard to sell more plants from an empty display. Have a weekly plan with your Display Captain about how to keep your display full and your Prides Corner team will always be available to tell you about the best plants available for each display.
- Get even more help for your displays. Proven Winners®, First Editions® and Bloomin' Easy® have all provided a contact person (see your Display for Pay signup forms) to help make your displays even more successful. Along with your Prides Corner team, they can answer questions, work with you to promote your display to your customer base and help make it easier to boost your sales, reach your goal and get that check!
We hope you are as fired up as we are to make your 2025 Display for Pay destinations beautiful and profitable. We are here to support your displays and to partner with you to produce the added sales you deserve!